What is Search Engine Optimization?
Search engine optimization is the practice of optimizing a website and its many factors and elements to which allow the website to be ranked highly on Google. A guide on how to optimize a website can be found here
There are in fact lots of factors that help optimize a website. But according to Google recently.
The top three factors of a website that help it rank high on search engines are
- Content
- Links
- Rankbrain.
Technically through a Google employees interview content and links were not listed in any particular order.
Why content?
The content throughout a page is what drives customers in the marketing process. This is what makes it worth of a search engine placement. This is what people are looking for and the what the internal search engine factors look for. But why does content really matter?
Content matters because it is what customers come to your page for, and the more people that view your content, the more it becomes authoritative through Google's eyes. When lots of people click through it, this tells Google that your page has something worth looking for.
Why links?
People link to pages because it is credible and worth sharing. The more people you have linking to your website, the more authoritative your page becomes. Think of doing this for all of your pages! There is also a factor of which websites link to you and how credible those websites are.
What is RankBrain?
RankBrain is a machine learning artificial intelligence system to monitor its search results. In fact, a big chunk of all Google queries were handled by Rankbrain itself.
How can SEO help my business?
- Drive Traffic to your Website
- Increase customer base
- Good for branding
- Provides Credibility
How it can drive traffic
Nowadays in today's marketing, one of the best ways to drive traffic to your website is simply to put your product in front of your audience. This is almost comparable as putting food in front of a hungry person. The ways of marketing have changed. SEO can drive traffic to your website by optimizing your site for the best possible results for Google. A guide on how you can optimize your website to the fullest can be viewed here.
SEO can drive traffic to your website through a simple two step process.
- When people search for your product or something relating to your product, your product will be found.
- If people like your product, they will share your product on social media.